Like many of you, one of the first thing I do is go online and check out their reviews. Surprisely, I didn't find a decent video on YouTube but I did find some on makeupalley.com.
Someone did briefly mention on a YouTube video that Max Factor was famous for their "Pancake" foundation but I honestly never heard of it. Also Max Factor was accredited on the invention of the makeup we use today. They invented the word MAKEUP ! bet you didn't know that. They also invented lip gloss.
Unfortunately, from my research (wikipedia and other source =/) correct me if I'm wrong but the parent company, Procter & Gamble are planning to discontinue Max Factor in the United States but it will continue to be sold in other countries.